It is widely noticeable that marketing it-self is always in a level of development based on the rapid changes within the society. During last fifty years or so, marketing has changed from a traditional way and took different forms as product marketing, service marketing, experential marketing, luxury marketing, social marketing and many many other types.Within the last ten years a new ftype of marketing had significantly hyped and is getting a lot of attention and interest.
Wikipedia gives a good description of neuromarketing explaining that this is new field of marketing research studying consumers sensorimotor, cognitive and affective response to marketing stimuli. For this purposes such technology as functional magnetic resonance imaging (fMRI), face-reader, eye-tracker and other devices are used.
The grand claim of neuromarketing is that we can figure out things like differences in consumer preferences, or how shoppers go about making decisions, based on recording brain activity. The argument goes that this is better than simply getting consumers to fill out questionnaires, or taking part in interviews, because sometimes people are pesky and annoying, telling you that they do or like one thing when in actual fact they do or like another. By looking at patterns of brain activity, you remove this sort of subjective bias, and tap into what the consumer is really thinking. Or so the argument goes.
Going out of the quite pessimistic material from Guardian.com, neuromarketing is still an evolving branch of science having attention from such companies as Toyota, Pepsi, Microsoft and many others. This just proves that there is so much potential in this type of research field.
